Summary of 10 Simple Secrets of the World's Greatest Business Communicators
What do great communicators advise? Be passionate. Be inspiring. Be prepared. And, most of all, be brief.
This simple book can be skimmed easily to find out the 10 straightforward secrets of great presenters, but these standard tips are only part of author Carmine Gallo's message. He is equally concerned with the messengers: expert corporate communicators and founders, from Howard Schultz of Starbucks to Richard Branson of Virgin. Although Gallo's secrets aren't so secret (be prepared, be passionate, look spiffy), his style is punchy, if a bit windy and repetitive, and he has gathered a virtual roomful of people you'll find interesting. While his book does offer basic techniques that beginning communicators can use - and old pros have always used - Gallo's real accomplishment is in sharing the insights of his podium role models. getAbstract recommends the company Gallo keeps. If you want to feel like an ace presenter, just imagine Colin Powell and Rudolph Giuliani standing right off stage and whispering suggestions to you about what to do next.
In this summary, you will learn
- How to use 10 straightforward speaking techniques,
- How passion and inspiration shape powerful communications, and
- What speechmakers advise about making presentations.
About the Author
Carmine Gallo is a corporate presentation coach and Emmy award-winning journalist, who has spent 15 years as an anchor, host and business correspondent for several media outlets, including CNN, Fox, CNET and CBS.
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