Most people want to be wealthier, smarter, stronger, faster, healthier and happier. To that end, marketer and entrepreneur Michael Alden discusses how putting forth only 5% more effort in every area can create lasting change toward achieving your goals. He warns that, often, people either don’t act, or they try to grow by leaps and bounds instead of taking smaller, incremental steps. But, Alden assures you, putting in a little more effort can lead to big results. He constantly refers to himself and his associates as examples of how to succeed in various areas, so the self-promotion can become a little tiresome, but getAbstract believes it shouldn’t detract from his overall, helpful and optimistic message: putting in a little effort can lead to big results.
In this summary, you will learn
- How giving 5% more effort can help you succeed; and
- What that extra 5% can do for you in building a business, relieving stress, getting fit, making money, raising children and beating bad habits.
About the Author
Michael Alden is the founder and CEO of Blue Vase® Marketing, a direct-response firm that helps companies with marketing.
Get the key points from this book in 10 minutes.
For your company
We help you build a culture of continuous learning.
Comment on this summary
Customers who read this summary also read
Brian Grazer and Charles Fishman
Simon & Schuster, 2015
Columbia University © 2015, 2015
TED Conferences LLC, 2015
Michael F. Roizen and Mehmet C. Oz