Summary of Essential Principles for Fundraising Success

An Answer Manual for Everyday Challenges of Raising Money

Jossey-Bass, more...

Buy the book

Essential Principles for Fundraising Success book summary
Asking people for money is hard, even for a great cause. Let this practical approach to fundraising make it much easier.


8 Overall

10 Applicability

8 Innovation

8 Style


The quest for funding is a high-pressure, never-ending process for nonprofit organizations large and small. Authors G. Douglass Alexander and Kristina J. Carlson break the process down into manageable pieces while covering each major avenue that fundraising professionals travel in the search for financial support. The authors use a question and answer format to explain and illustrate the premise outlined at the beginning of every chapter. Packed with useful, applicable information from cover to cover, this book deals with a range of topics including the basic principles of fundraising, annual and capital campaigns, special events, major gifts, foundation funding and stewardship. Such a comprehensive, well-organized analysis of any one subject is rare. strongly recommends this book as a primer for any individual or group seeking guidance for a strategic approach to raising funds.

In this summary, you will learn

  • What the nine enduring principles of fundraising are
  • Why they matter
  • How and where to focus your fundraising efforts
  • What tools and techniques professional fundraisers use to solicit donations
  • Which key fundraising programs your organization needs to raise a steady stream of support year after year


The Tried and True Principles of Fundraising
Certain tested fundraising principles have proven effective time after time. Use the following nine principles as the framework for all your fundraising efforts: "Face-to-face solicitation is the most effective way to raise...
Get the key points from this book in less than 10 minutes. Learn more about our products or log in

About the Authors

G. Douglass Alexander is president of an Atlanta-based consultancy. He has directed major capital and endowment campaigns for national nonprofit clients. He chairs a prospect research firm and, an Internet-based consultancy, where Kristina J. Carlson, CFRE, is president and manages the day-to-day operations.

Comment on this summary

More on this topic

Contained in Knowledge Pack:

  • Knowledge Pack
    Fundraising for Nonprofits
    How to solicit donations – and how to get them. Whether your nonprofit saves the whales, feeds the hungry or boosts the ballet, you can move money from donors' pockets to your budget if you just know how to ask.

Customers who read this summary also read

More by category