Summary of In the Line of Fire

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In the Line of Fire book summary


8 Overall

9 Applicability

7 Innovation

8 Style


Public speaking is considered one of the most threatening situations you can face in your job. Answering follow-up questions can be even more terrifying. Author Jerry Weissman, an experienced presentation coach, has written a short book to teach presenters specifically how to field tough, even hostile, questions without losing control. Using actual transcripts from presidential debates and press conferences, Weissman dissects the professionals’ answers to show how their responses succeeded or failed. This interesting technique provides Weissman with the material to introduce his straightforward response technique. With some practice, even the most timid presenter should gain some confidence. So without waiting for you to ask any tough questions, finds this little book helpful for CEOs, executives and managers who face tough questions from analysts, regulators, investors, competitors or the press. You’ll discover it’s not so much the answer you give that really matters, but how you give it.

In this summary, you will learn

  • How to answer challenging questions when making presentations;
  • How to maintain control over a question and answer session;
  • Why "topspin" is important; and
  • Why your answer should present a benefit to the questioner.

About the Author

Jerry Weissman is a leading corporate communications coach. He is also the author of Presenting to Win: The Art of Telling Your Story. He works with Power Presentations in Foster City, California.



Creating Drama
Tough questions build drama. They are also the vehicles for promoting change. In the case of Initial Public Offerings (IPOs), questions provide the basis for investors to make crucial decisions about whether they want to invest in a company that has never been publicly owned...

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Contained in Knowledge Pack:

  • Knowledge Pack
    Become Media Savvy
    Get the word out the way you want, from presentations to network television.

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