Summary of It's Not What You Say, It's How You Say It

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It's Not What You Say, It's How You Say It book summary
Before you even begin writing your speech, figure out your target audience, identify your strengths as a speaker, and be sure you actually have something to say.

Rating

7 Overall

8 Applicability

6 Innovation

8 Style

Recommendation

This extremely practical, highly focused book goes through the hands-on details of preparing a presentation or speech. Some of the instructions seem self-evident, but only because author Joan Detz is extremely thorough and recognizes that it is easy to forget these "obvious" tips under pressure. She provides a vast amount of practical information, far more than anyone could absorb at once, but her tips are worth reading again and again. She also includes good self-assessment forms and questionnaires. Many of these venerable public-speaking concepts date back to the Sermon on the Mount, but Detz adds her own spin by emphasizing that the focus should be on the speaker, not on slides or props (downplay the loaves and fishes). The book’s power resides in its completeness; Detz seems to have thought of everything, and that is reassuring. getAbstract recommends this book to anyone who must make presentations in public, under any circumstances.

In this summary, you will learn

  • How to prepare a speech or presentation
  • Why your speaking style is just as important as your message
  • Why you need to choose the right timing, location and target audience to communicate successfully
 

Summary

What You Say
Before you can prepare a speech, or focus on your speaking skills, you have to have something valuable to say. You need a message. Ask yourself these questions: What do your listeners want to hear? What knowledge and misconceptions do they have on this...
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About the Author

Joan Detz Detz is a professional speech coach who conducts communications seminars for major corporations and advises prominent executives across the United States. She is the author of How to Write & Give a Speech and Can You Say a Few Words?


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