Jeffrey Gitomer is an eminently successful author of sales books, and a master of self-branding and positioning. Millions read his columns, attend his seminars and buy his branded merchandise – from textbooks to teacups – from his Web site. To boost the level of attention you give his book, he writes in bullet points, uses vulgar phrases and seems to go out of his way to avoid being politically correct. In fact, he advises his seminar students to "turn their sensitivity meters off." Though he admits, somewhat proudly, "I may not always be known as first class," he clearly is onto something supercharged about sales. getAbstract believes that if you can get past the casual writing, the jazzy short-attention-span layout and the idiosyncratic numbering system, you can learn a very useful thing or two about networking from Gitomer's little black book, especially if you are new to the game. When you start reading his networking advice, heed his warning about your sensitivity meter. Then get out there and do unto others, so they will do for you.
In this summary, you will learn
- How to network and establish new connections, based on 17.5 primary rules;
- How to use your 6.5 major networking assets;
- Why you should make yourself well-known and how to do that; and
- How to develop, nurture and enhance your personal brand.
About the Author
Jeffrey Gitomer is a best-selling author, sales trainer and business coach. He is also the author of The Sales Bible and The Little Red Book of Selling, among many other titles.