Summary of Jeffrey Gitomer's Little Gold Book of YES! Attitude

How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS

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Jeffrey Gitomer's Little Gold Book of YES! Attitude book summary
Jeffrey Gitomer helps you build a positive attitude to boost your business and add zest to your life.


6 Overall

7 Applicability

6 Innovation

6 Style


Jeffrey Gitomer has put together a slick, well-packaged piece, complete with a colorful layout, bullet points, catch phrases and a carefully designed Yes! logo prominently displayed at the top of each page. To his credit, he tells you up front that he has trademarked the phrase "Yes! Attitude," and plans to market more books, courses and products in the future. So, you shouldn’t be surprised that his Little Gold Book reads somewhat like a PowerPoint presentation. However, his basic premise is solid. Achieving and keeping a positive attitude can improve your life at home and at work. Gitomer’s snippets of advice suggest, for example, beginning each day with a positive thought, avoiding negative people and situations, and spending time with upbeat, successful people. Stretching these simple principles and others into a book took ingenuity, repetition and lots of large type. On the flip side, this showy presentation makes it an easy read for someone looking for a quick fix of inspiration. getAbstract suggests keeping it on your bedside table as a resource for starting every day with a positive thought.

In this summary, you will learn

  • How to achieve a "Yes! Attitude" and improve your life at home and at work;
  • How to maintain a Yes! Attitude; and
  • How to carry out a self-evaluation, become positive and reject negativity.


Positive versus Yes!
What is the difference between a positive attitude and a "Yes! Attitude"? The Yes! Attitude program helps you obtain and maintain a positive attitude in every aspect of your life. Taking this a step further, a Yes! Attitude helps you respond to people in an affirmative...
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About the Author

Jeffrey Gitomer wrote the New York Times bestsellers The Sales Bible and The Little Red Book of Selling. He makes more than 100 presentations a year, and leads seminars and sales meetings for major corporations. He also writes Sales Caffeine, a weekly e-zine.

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