Summary of Leave Your Mark

Land Your Dream Job. Kill It in Your Career. Rock Social Media.

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Leave Your Mark book summary
The “DKNY PR GIRL” teaches you how to get and keep the job of your dreams.


7 Overall

8 Applicability

6 Innovation

7 Style


Fashion PR expert Aliza Licht – whose “DKNY PR GIRL” Twitter account once boasted 500,000 followers – details the attitudes and skills every job seeker needs to get started in a new or unfamiliar industry. She offers solid counsel about the power of knowing yourself, paying your dues, taking the initiative and making the network connections you need to achieve your goals. Some of her advice seems fundamental, but her lively personality comes through and even seasoned professionals will find value in her reminders of the basics. With a note for those who just want to keep up that Licht’s DKNY Twitter feed is now inactive and she’s tweeting under her own name, getAbstract recommends her practical advice on creating a stylish career trajectory.

In this summary, you will learn

  • How fashion marketing expert Aliza Licht became Twitter’s “DKNY PR GIRL” and acquired 500,000 Twitter followers,
  • What strategies you can use to find the right career, and
  • How your personal brand management builds or destroys your career.


“Land Your Dream Job”
You can decide on the right career to pursue at any point in your life. You must know and trust yourself well enough to make the right decision and perhaps leave your old career track. You might find yourself going against your parents’ long-held dreams, as author...
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About the Author

As the senior vice president of global communications at Donna Karan International, Aliza Licht garnered more than 500,000 Twitter followers under the name DKNY PR GIRL. The New York Daily News put her 30th on its list of the Top 50 Most Powerful Women.

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    ZoeAnn Lynch 9 months ago
    The information shared in this summary can be utilized by anyone in any industry; particularly the no-nonsense information on using social media to build and drive your brand. Like it or not social media is free advertising no can afford to dismiss!

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