Summary of Me 2.0

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Me 2.0 book summary


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Dan Schawbel’s book teaches college students and those who are new to the world of work how to build and promote their personal brands so they can approach the job market with confidence. While the book targets Gen Y, other age groups can benefit from its detailed advice on building a personal brand by using various online tools. A personal brand not only helps you get hired, it also leads to opportunities and advancement. Even though people often regard a “me, me, me” attitude and self-promotion as negative, Schawbel says it makes sense to focus on yourself as you build your brand. After all, you are the best person to advertise your abilities and expertise. getAbstract finds that this book provides in-depth instructions for developing your personal reputation and brand without making you feel like an egotistical self-promotion machine.

In this summary, you will learn

  • What is personal branding,
  • How to market yourself online in four steps and
  • How to conquer the market with your personal brand.

About the Author

Dan Schawbel is the publisher of Personal Branding Magazine and founding partner of Millennial Branding, LLC.



You and Your Brand
Popular brands’ individual traits affect consumers’ beliefs and impressions. You and your personal brand can do the same. Personal branding is the way to market yourself. Websites and social networks provide multiple opportunities for advertising and reinforcing your...

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Contained in Knowledge Pack:

  • Knowledge Pack
    Brand Yourself!
    What do Starbucks and CocaCola have that you don’t? A brand name that generates business. So join the big guys: package yourself to sell.

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