Summary of One Perfect Pitch

How to Sell Your Idea, Your Product, Your Business – or Yourself

McGraw-Hill, more...

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One Perfect Pitch book summary
Even Silicon Valley entrepreneurs have trouble explaining their firms to others. Can you explain yours?

Rating

7 Overall

8 Applicability

7 Innovation

7 Style

Recommendation

Communication and media expert Marie Perruchet explains how to create the “perfect pitch,” an “ask” that will resonate strongly with high-tech venture capitalists (VCs). She used to cover VCs as a journalist reporting on Silicon Valley entrepreneurs. Now she’s a business consultant who counsels entrepreneurs on how to secure investor funding. She understands what makes Silicon Valley VCs tick, what they want to hear and what will motivate them to invest. Her manual includes a comprehensive set of rules for entrepreneurs, although – in what is probably an editing misstep – some of her illustrative examples don’t quite align with her pitch-building advice. For instance, she says to end every pitch by asking for something, but she doesn’t ask for anything in her “perfect pitch” example. Yet, she offers some good advice for entrepreneurs seeking funding, and she provides an unusual and helpful section of counsel for pitchers for whom English is a second language. getAbstract recommends her approach to anyone seeking better pitching skills.

In this summary, you will learn

  • Why your pitch for venture funding should include storytelling,
  • What story elements work well in a pitch,
  • What a “one-minute” pitch must accomplish and
  • What rules you should follow to solicit funds from tech venture capitalists.
 

Summary

What’s the Story of Your Start-Up?
Airbnb, the online marketplace and homestay network, has a valuation of $25 billion. Before it succeeded, its founders had trouble coming up with the rent for their San Francisco apartment. Then an upcoming design conference became so popular that...
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About the Author

San Francisco–based communications and media expert Marie Perruchet, a former BBC journalist, counsels entrepreneurs on how to pitch for venture capital funds and angel investors.


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