Summary of Persuasion IQ

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Persuasion IQ book summary


6 Overall

8 Applicability

5 Innovation

6 Style


This book is a useful primer for learning well-established persuasion techniques. Although author Kurt Mortensen makes few new points, he does a good job of compiling and synthesizing the current wisdom. Nothing here will challenge readers who are already familiar with the art, but newbies will find Mortensen’s book a useful introduction, with references to classic motivational writers such as Napoleon Hill, time-management gurus such as Stephen Covey and classic thinkers such as Ben Franklin and Mohandas Gandhi. His enthusiasm helps, as do his checklists and examples. getAbstract recommends his book to aspiring salespeople and negotiators, and to anyone else who wants to improve his or her persuasion skills but doesn’t know where to start.

In this summary, you will learn

  • Why persuasion is important for your career;
  • Why most people aren’t very persuasive; and
  • Which 10 skills will make you more persuasive.

About the Author

Kurt Mortensen speaks and trains people in persuasion techniques. He founded the Persuasion Institute and is author of Maximum Influence.



Rules and Obstacles
Ultimately, your financial success depends on your skill at persuading people. No matter what or whom you know, if you can’t convince people to listen to your ideas, the ideas are essentially worthless. Most U.S. CEOs come from sales, which depends upon persuasion. ...

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Contained in Knowledge Pack:

  • Knowledge Pack
    Learn to captivate, convince, and coax your audience.

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