Summary of Persuasion IQ
The 10 Skills You Need to Get Exactly What You Want
Learn to inspire others to do your bidding and to be happy about it.
This book is a useful primer for learning well-established persuasion techniques. Although author Kurt Mortensen makes few new points, he does a good job of compiling and synthesizing the current wisdom. Nothing here will challenge readers who are already familiar with the art, but newbies will find Mortensen’s book a useful introduction, with references to classic motivational writers such as Napoleon Hill, time-management gurus such as Stephen Covey and classic thinkers such as Ben Franklin and Mohandas Gandhi. His enthusiasm helps, as do his checklists and examples. getAbstract recommends his book to aspiring salespeople and negotiators, and to anyone else who wants to improve his or her persuasion skills but doesn’t know where to start.
In this summary, you will learn
- Why persuasion is important for your career;
- Why most people aren’t very persuasive; and
- Which 10 skills will make you more persuasive.
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Contained in Knowledge Pack:
Knowledge PackPersuasionLearn to captivate, convince, and coax your audience.
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