Summary of Persuasion

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7 Overall

8 Applicability

6 Innovation

7 Style


Persuasion is a well-covered topic in the business press, but author Dave Lakhani comes at it from a different perspective. His mother was part of a strict religious cult and until he was 16, Lakhani also was a member. He left voluntarily and decided to find out what persuasive techniques had drawn his mother into the group, and what eventually allowed her – albeit reluctantly – to leave its grip. Lakhani approaches persuasion from the perspective of cultists and serial manipulators, and acknowledges its potential misuse. He presents fresh insights and recommendations for its more ethical applications. getAbstract finds this book convincing, tightly written and packed with valuable techniques.

In this summary, you will learn

  • What the basic elements of the persuasion process are;
  • What constitutes the “persuasion equation”; and
  • What the seven “quick persuaders” are.

About the Author

Dave Lakhani is the president of Bold Approach, Inc., a business acceleration consultancy. He is a popular speaker on persuasion, influence, sales and marketing. He wrote A Fighting Chance.



Convince Me
Persuasion is one of mankind’s survival tools. People use it both emotionally and rationally to develop agreements or consensus through discussion. Ideally, a good outcome allows all the parties involved to concur on taking some form of action.

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