Summary of Persuasion

The Art of Getting What You Want

Wiley, more...

Buy the book

Persuasion book summary
You can’t always get what you want. But if you try persuading, you’ll get what you need


7 Overall

8 Applicability

6 Innovation

7 Style


Persuasion is a well-covered topic in the business press, but author Dave Lakhani comes at it from a different perspective. His mother was part of a strict religious cult and until he was 16, Lakhani also was a member. He left voluntarily and decided to find out what persuasive techniques had drawn his mother into the group, and what eventually allowed her – albeit reluctantly – to leave its grip. Lakhani approaches persuasion from the perspective of cultists and serial manipulators, and acknowledges its potential misuse. He presents fresh insights and recommendations for its more ethical applications. getAbstract finds this book convincing, tightly written and packed with valuable techniques.

In this summary, you will learn

  • What the basic elements of the persuasion process are;
  • What constitutes the “persuasion equation”; and
  • What the seven “quick persuaders” are.


Convince Me
Persuasion is one of mankind’s survival tools. People use it both emotionally and rationally to develop agreements or consensus through discussion. Ideally, a good outcome allows all the parties involved to concur on taking some form of action.

Persuasion differs...
Get the key points from this book in less than 10 minutes. Learn more about our products or log in

About the Author

Dave Lakhani is the president of Bold Approach, Inc., a business acceleration consultancy. He is a popular speaker on persuasion, influence, sales and marketing. He wrote A Fighting Chance.

Comment on this summary

More on this topic

By the same author

Customers who read this summary also read

More by category