Summary of Poke the Box

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Poke the Box book summary


7 Overall

8 Applicability

6 Innovation

7 Style


Hockey superstar Wayne Gretzky neatly summed up the subject of this Seth Godin book when he said, “You miss 100% of the shots you don’t take.” On every page, in different ways, Godin admonishes, cajoles and persuades you to take your shot. He pushes you to “Get Started!” because, he contends, innovation followed by action is the only way to succeed in today’s globally competitive world where quality and good service are standards. Godin is a dynamic speaker and blogger, and his book reads like a speech or a blog post with short sentences, inspirational one-liners and nutshell examples that hammer home his main point. Although it lacks the substance of his previous works while covering much of the same ground, getAbstract suggests this book to those who need a swift shove off the couch and to all Godin followers who will relish his evangelical style, passion and forcefulness.

In this summary, you will learn

  • Why getting started is as important as having good ideas,
  • Why competitive companies need their people to innovate and act, and
  • What prevents individuals from turning great ideas into marketable products.

About the Author

Blogger and columnist Seth Godin has written 12 business bestsellers including Permission Marketing and Meatball Sundae. He is CEO of the Squidoo publishing platform.



“I’m Going to Start”
When Annie Downs walked into her boss’s office and announced, “I’ve got an idea, and I’m going to start working on it tomorrow,” she forever altered her relationship with work. Instead of seeking guidance, checking tasks off a to-do list, following corporate directives...

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