Summary of Powerful Presentations

50 Original Ideas for Making a Real Impact

Jöns Ehrenborg and John Mattock

Kogan Page, 2001
First Edition: 1998 more...

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Learn the speech-making tactics of historic masters to reach your audience and persuade them to agree with you.

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Rating

8 Overall

9 Applicability

6 Innovation

7 Style

Recommendation

Jöns Ehrenborg and John Mattock deliver a basic but smart little manual for packing your presentations full of punch. They argue well for time-tested, person-to-person methods of persuasion, though they also offer tips on preparing visual aids and some particularly useful ideas on handling after-presentation discussion questions. getAbstract highly recommends this informative how-to book to help you truly communicate with an audience.

In this summary, you will learn

How to use the classic techniques for structuring a persuasive argument; and
What factors are crucial in reaching an audience.

Summary

Start with Your Listeners
The typical audience member is wondering if your presentation will have any personal relevance. That means your first job is to establish a connection so people feel uniquely affected by your message. One quick way is to offer a thought that reflects what they...

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About the Authors

Jöns Ehrenborg and John Mattock have extensive experience in communication. They co-direct a consulting company and are also co-authors of How to Be a Better Negotiator.