Summary of Powerful Presentations
50 Original Ideas for Making a Real Impact
Kogan Page,
2001
First Edition: 1998
more...
Learn the speech-making tactics of historic masters to reach your audience and persuade them to agree with you.
Recommendation
Jöns Ehrenborg and John Mattock deliver a basic but smart little manual for packing your presentations full of punch. They argue well for time-tested, person-to-person methods of persuasion, though they also offer tips on preparing visual aids and some particularly useful ideas on handling after-presentation discussion questions. getAbstract highly recommends this informative how-to book to help you truly communicate with an audience.
In this summary, you will learn
- How to use the classic techniques for structuring a persuasive argument
- What factors are crucial in reaching an audience
Summary
About the Authors
Jöns Ehrenborg and John Mattock have extensive experience in communication. They co-direct a consulting company and are also co-authors of How to Be a Better Negotiator.
