Jöns Ehrenborg and John Mattock deliver a basic but smart little manual for packing your presentations full of punch. They argue well for time-tested, person-to-person methods of persuasion, though they also offer tips on preparing visual aids and some particularly useful ideas on handling after-presentation discussion questions. getAbstract highly recommends this informative how-to book to help you truly communicate with an audience.
In this summary, you will learn
- How to use the classic techniques for structuring a persuasive argument; and
- What factors are crucial in reaching an audience.
About the Authors
Jöns Ehrenborg and John Mattock have extensive experience in communication. They co-direct a consulting company and are also co-authors of How to Be a Better Negotiator.