Summary of Powerful Presentations

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8 Overall

9 Applicability

6 Innovation

7 Style


Jöns Ehrenborg and John Mattock deliver a basic but smart little manual for packing your presentations full of punch. They argue well for time-tested, person-to-person methods of persuasion, though they also offer tips on preparing visual aids and some particularly useful ideas on handling after-presentation discussion questions. getAbstract highly recommends this informative how-to book to help you truly communicate with an audience.

In this summary, you will learn

  • How to use the classic techniques for structuring a persuasive argument; and
  • What factors are crucial in reaching an audience.

About the Authors

Jöns Ehrenborg and John Mattock have extensive experience in communication. They co-direct a consulting company and are also co-authors of How to Be a Better Negotiator.



Start with Your Listeners
The typical audience member is wondering if your presentation will have any personal relevance. That means your first job is to establish a connection so people feel uniquely affected by your message. One quick way is to offer a thought that reflects what they...

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