Ilise Benun’s book starts out provocatively. She suggests, you can change your disposition from shy to assertive that by concentrating on your actions instead of your feelings. She provides lots of exercises for increasing your awareness of your emotional reactions and habits. She also offers advice on how to overcome shyness in a multitude of situations: sales presentations, networking events, job interviews and general office run-ins. Unfortunately, the book lacks depth in some areas. For instance, certainly there is a lot to be said for telling stories in your work life, but if you’re shy, spinning a tale confidently seems like an advanced challenge. However, her core advice on how to stretch your abilities beyond your “comfort zone” is solid and actionable. For that achievement, getAbstract recommends her useful guide for making contact in business scenarios, despite your qualms.
In this summary, you will learn
- How to overcome shyness;
- How to become aware of existing habits and create new ones; and
- How wallflowers can learn to network.
About the Author
Ilise Benun is the co-founder of Marketing Mentor, a consulting company. She is a frequent speaker on marketing issues and self promotion, and the author of several other books including Self-Promotion Online. She co-authored Public Relations for Dummies.
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