Complex industries – including digital advertising, health care, government, education, and beyond – desperately need skilled product designers. How can you succeed in these industries if you lack domain expertise? Facebook’s vice president of product design, Margaret Gould Stewart, offers digital designers six practical and easy-to-execute methods for achieving domain mastery quickly. Stewart’s strategies not only show designers how to develop a personal knowledge base when mastering new fields, but also help them find innovative ways to improve the industry and its products for the end user. getAbstract recommends this article to digital-product designers and researchers entering or considering employment in new, complex industries.
In this summary, you will learn
- How to learn the basics of a new industry quickly,
- How to discover the aspects of the industry ripe for innovation, and
- How to understand and improve the end user’s experience.
About the Author
Margaret Gould Stewart is vice president of product design at Facebook. Previously, she served as a user-experience executive at YouTube and Google.