Summary of The 20% Doctrine

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Rating

8 Overall

8 Applicability

8 Innovation

7 Style

Recommendation

Veteran business journalist Ryan Tate explores how firms generate innovation based on Google’s approach, which allows employees to spend 20% of their paid time on personal projects. Google’s idea migrated to Flickr, Yahoo, and nontechnological environments such as journalism, education and food service. Although this model is not viable for every business, Tate demonstrates its applicability across a variety of industries. He explains how to turbocharge your workers’ creativity with unbridled camaraderie, “kamikaze deadlines” and possibly absurd expectations. getAbstract recommends Tate’s primer to managers who want to inspire their workers and to workers who are already inspired and just need a little time.

In this summary, you will learn

  • How the “20% Doctrine” works,
  • How six individuals used it to impel significant innovations and
  • How your company can benefit from their experiences.
 

About the Author

Ryan Tate is the technology gossip blogger for Gawker’s website and a veteran business journalist. Approximately 700,000 people read his posts each month.

 

Summary

The “20% Doctrine”
You can create environments that impel innovation. Some of the most innovative companies, such as Google, allow their workers to use 20% of their paid work time – that’s one day a week, four days a month, or two and a half months a year – to explore projects that challenge...

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Contained in Knowledge Pack:

  • Knowledge Pack
    Creativity Techniques
    The creative impulse – not to mention the follow-through – is no accident. You can provoke and harness creativity with methods that are more concrete than you might expect.

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