Summary of The Art of the Business Lunch

Building Relationships Between 12 and 2

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The Art of the Business Lunch book summary
Learn how to use the business lunch to break bread, build relationships, make sales and connect with your clients.

Rating

6 Overall

8 Applicability

3 Innovation

7 Style

Recommendation

Author and former radio account executive Robin Jay built a reputation in Las Vegas as the "Queen of the Business Lunch." Now she shares her insights and expertise on converting lunchtime into the most productive part of your business day. Contemporary sales philosophy emphasizes building relationships with clients rather than concentrating on deal making. The best way to build a closer connection is to get out of the office and share a meal. Jay walks you through the process, from how to choose a restaurant, who should drive, what to order (avoid red sauce), how to handle the touchy subject of alcohol and which fork to use. After reading this simple, applicable and easy-to-use guide, you'll never eat another meal at your desk. Read this during your next lunch hour; getAbstract thinks it might be the last time you eat alone.

In this summary, you will learn

  • How to use the business lunch to build relationships with your clients
  • How to overcome "first-date" awkwardness when getting to know someone
  • How to choose the right restaurant, dress, act and order
  • When to bring up business
 

Summary

Why Do Lunch?
In sales, building a relationship has become much more important than closing a single deal. Breaking bread together is a splendid way to get to know one another and develop mutual regard. After all, "people prefer to do business with people they like." The business lunch...
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About the Author

Robin Jay worked in radio advertising sales for more than 18 years. She was president of the Las Vegas chapter of Women in Communications and has written articles for What's On, America West Magazine and The Las Vegas Review Journal. Jay is a consultant, public speaker and corporate trainer.


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