Summary of The Ask

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The Ask book summary


8 Overall

10 Applicability

7 Innovation

7 Style


You have just accepted a staff or volunteer position with a prominent local nonprofit organization. One small problem: up until this point, you never have asked anyone for a dime for charity. Fund-raising is a brand new field for you, and now you must routinely solicit large donations and other vital financial assistance from local community and business leaders. Asking for money does not come naturally to most people. Well, here’s some good news: As with any other established area of expertise, you can learn this skill. You can put proven methodologies to work to persuade people to make major financial contributions to your organization. getAbstract recommends this intelligent, informative manual on valuable fund-raising procedures and techniques. Laura Fredricks is a true expert on the subject and she details all her hard-won knowledge in this book. You can’t ask for much more than that. Or then again, according to Fredricks, you can. Indeed, she will teach you how to ask for everything that your organization needs.

In this summary, you will learn

  • How to master the “ask,” the all-important person-to-person session where you request funds on behalf of your nonprofit organization;
  • How to prepare; and
  • How to secure annual gifts and donations for nonprofit projects, organizations or events.

About the Author

Laura Fredricks is the fund-raising director at Pace University. This is her second book on how to raise philanthropic funds for nonprofit organizations.



Fund-raisers Are Made, Not Born
Everyone fears rejection. Therefore, asking for money is never easy. But for charitable groups and other nonprofits, failure to ask for needed funds can mean eventual extinction. Fund-raisers for nonprofits must rise above their natural fears, and be prepared...

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Contained in Knowledge Pack:

  • Knowledge Pack
    Fundraising for Nonprofits
    How to solicit donations – and how to get them. Whether your nonprofit saves the whales, feeds the hungry or boosts the ballet, you can move money from donors' pockets to your budget if you just know how to ask.

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