The objective of this guidebook is to teach you how to negotiate. Many books about negotiation are available and they offer many different kinds of advice. This guide takes a slightly different approach. It begins by emphasizing advance preparation. Author Grande Lum contends that the best way to approach a negotiation is to think about ways to help your counterparty reach his or her objectives. That said, the author also admits that many counterparties will be difficult, and may have irrational or emotional needs that make the negotiation more challenging than it needs to be. getAbstract.com finds that this book offers sound advice for dealing with a range of negotiation scenarios. Neophyte negotiators will benefit from reading it, and even "old-dog" negotiators may learn a new trick or two.
In this summary, you will learn
- How to negotiate; and
- How to prepare for negotiations.
About the Author
Grande Lum is founder and manager of the negotiation consultancy Accordence.
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