Summary of The Power of Why
From THE POWER OF WHY by Amanda Lang. Copyright © 2012 by Lang Projects Inc. Reproduced with permission.
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Productivity depends on innovation. Innovation depends on intense curiosity – the quest to find out: “Is there a way to do this better/cheaper/faster?” This question prompted Jeff Bezos to create Amazon, Michael Dell to start Dell Computer and Niklas Zennström to organize Skype. Asking “Why” prompted Sean Moore to invent the Crescent Rod, a curved shower curtain rod; Chip Wilson to found Lululemon Athletica, a quality yoga clothing supplier; and four Harvard students to invent Soccket – a soccer ball that generates electrical power for poor families through kinetic energy. Business journalist Amanda Lang reveals how asking “Why?” can fuel innovation and promote a spirit of inquiry in your workplace. She offers valuable insights and excellent case histories. getAbstract recommends her findings to parents, executives, educators, and all those who want their organizations – or, for that matter, their kids – to be innovative and productive.
In this summary, you will learn
- Why innovation demands curiosity,
- How to foster curiosity among your employees so they ask “Why?” and “Why not?” questions,
- What primary attributes innovators share, and
- How to beat the seven primary myths about innovation.
About the Author
Award-winning journalist Amanda Lang covered business in North America for 20 years. She is the producer and anchor of Bloomberg North on Bloomberg TV Canada.
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Comment on this summary
4 months agowonderful book
4 months agoInteresting, I started to read it with my mind in my day-by-day job, and I finish it thinking as a dad. And even if I get a lot, I have to encourage more “WHY”; from myself, the people that work with me, and from me kids.
5 months agoNice one!
5 months agoA very instructive book. Very helpful for teachers and parents.
5 months ago@ Fabian, yes it was a good read. Whilst the power of "WHY" has been well explained by the authour, there are limitations that are imposed by; 'societal', 'Corporate', 'Cultural' and 'Political' powers. Challenging those limitations could [sometimes] make us face severe issues. In business we always say; "of you want a change in business, get an internal sponsor"!
5 months agoInteresting read!
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