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CEO Logic

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CEO Logic

How to Think and Act Like a Chief Executive

Career Press,

15 min read
10 take-aways
Audio & text

What's inside?

If you walk like a CEO, talk like a CEO, and act like a CEO, you must be a CEO (or you will be soon).

Editorial Rating



  • Applicable
  • Overview
  • Engaging


C. Ray Johnson analyzes the thought processes used by successful CEOs and breaks them down into a simple, step-by-step formula anyone can practice. Focusing on the fundamentals, this book is an excellent overview for any manager eyeing advancement, and can help average managers become extraordinary managers. Use it to help you identify the simple decisions that underlie the complex particulars of any given business situation. The organization of the book makes it easy to find information relating to specific disciplines, yet it flows smoothly if you want to read it cover to cover. This is not an academic book, but a practical one, which the author developed based upon 25 years of lessons learned while managing diverse public and private companies with annual revenues ranging from $5 million to $500 million. getAbstract recommends this book to managers at any level, especially those who are working hard toward a promotion.


Thinking Like a CEO

Regardless of your current rung on the corporate ladder, you can improve your performance if you learn to think like a CEO. Those who try to discern the secrets of successful CEOs mistakenly focus on what CEOs do. Doing is essential, but understanding the thought that drives the action is even more important. Once you have thought through these fundamentals, you will be able to lead your organization in creative and innovative ways.

The logic of CEOs is composed of three fundamental philosophical foundations:

  1. Master fundamental business principles - Thoroughly understand the market realities regarding management, competition and the economic environment of your business.
  2. Personal management philosophy - Develop a core ideology that reflects your values and beliefs about management style, organizational structure and goals, policy, people, character and operating methodology.
  3. Core operating values - Define a set of operating principles that is consistent with fundamental business principles and your personal management philosophy.

People who think like CEOs have the perspective...

About the Author

C. Ray Johnson  is chairman and CEO of Underground Technology Inc. He is a former Fortune 500 president.

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