Summary of Chris Anderson on Why Community-Driven Companies Will Always Win

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Chris Anderson on Why Community-Driven Companies Will Always Win summary
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Cicero said, “We were born to unite with our fellow men and to join in community with the human race.” This compulsion may explain the recent swell of community-driven enterprises. In an interview with Ralf Dreischmeier of the Boston Consulting Group, entrepreneur Chris Anderson shares his firsthand experience of running a firm that has grown out of a community. getAbstract recommends Anderson’s unique perspective to fervent hobbyists seeking best practices for establishing a business with fellow enthusiasts.

About the Speakers

Chris Anderson is the former editor-in-chief of Wired and author of The Long Tail. He co-founded 3D Robotics, a drone manufacturer. Ralf Dreischmeier is a managing director at the Boston Consulting Group’s London bureau.



When new technology upends an industry, resisting the change is futile. In most cases, emerging technologies conform to Moore’s law; as the barriers to entry fall, competitors – even amateurs – can enter the field, and prices plunge. The latest disruptive force to shake up business is community. The founders of drone manufacturer 3D Robotics were a group of hobbyists who expanded into a community. Eventually, members began developing software and innovations. The logical next step was to go into production, which 3D Robotics did cheaply via cloud manufacturing and buying...

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