Summary of 1,000 True Fans

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Rating

8 Overall

8 Applicability

8 Innovation

8 Style


Recommendation

Author Lawrence Watt-Evans, musician Jill Sobule and game designer Greg Stolze are all “microcelebrities” who aren’t making a smash, but have enough fans to make a living. The “True Fan model” helps a number of artists achieve small-scale success and avoid vanishing in the obscurity of the “long tail.” This blog entry by Wired editor Kevin Kelly provides recommendations to artists on how to survive in a competitive industry and showcases examples of artists who grew a large-enough following to support themselves. getAbstract recommends Kelly’s text to budding artists, entrepreneurs and brand managers.

In this summary, you will learn

  • How “1000 True Fans” can help artists avoid the “long tail,”
  • What the characteristics of the true fan model are and
  • How new models of fan support help artists raise funds.
 

About the Author

Kevin Kelly is founding executive editor of Wired magazine. The Technium is his blog.

 

Summary

Selling small quantities of products to a huge market of consumers – the “long tail” – benefits consumers and big companies like Netflix and Amazon. Yet for artists – unless they produce a bestseller or a hit – the long-tail curve is a challenge: It brings down prices and doesn’t significantly increase...

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