Summary of 1,000 True Fans

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1,000 True Fans summary
“True Fans” can help an artist escape the “long tail.”


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Author Lawrence Watt-Evans, musician Jill Sobule and game designer Greg Stolze are all “microcelebrities” who aren’t making a smash, but have enough fans to make a living. The “True Fan model” helps a number of artists achieve small-scale success and avoid vanishing in the obscurity of the “long tail.” This blog entry by Wired editor Kevin Kelly provides recommendations to artists on how to survive in a competitive industry and showcases examples of artists who grew a large-enough following to support themselves. getAbstract recommends Kelly’s text to budding artists, entrepreneurs and brand managers.

In this summary, you will learn

  • How “1000 True Fans” can help artists avoid the “long tail,”
  • What the characteristics of the true fan model are
  • How new models of fan support help artists raise funds


Selling small quantities of products to a huge market of consumers – the “long tail” – benefits consumers and big companies like Netflix and Amazon. Yet for artists – unless they produce a bestseller or a hit – the long-tail curve is a challenge: It brings down prices and doesn’t significantly increase...
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About the Author

Kevin Kelly is founding executive editor of Wired magazine. The Technium is his blog.

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