If your idea of forming a social network is still working the crowd at a cocktail party, drink up and join the 21st century. As any digitally literate teenager can confirm, online social networks are today’s worldwide meet-and-mingle zones. Will joining a social network help you professionally or personally? Could it hurt you in any way? Which networks should you join? How should you use them? Social network guru Juliette Powell answers these questions and some that are more sophisticated in her savvy new book. She discusses LinkedIn, which she cites as the best social network for business people. She closely examines Facebook and MySpace, the most popular personal social networks. She explains the pluses and minuses of joining social networks, and provides useful tips on their protocols and customs. If you aren’t yet at home in the online world of social networks, getAbstract recommends Powell’s book as an excellent basic travel guide.
In this summary, you will learn
- What an online social network is;
- Which networks are best for business and personal use;
- How to organize your “online persona”; and
- What else you should know about the online world.
About the Author
Social media expert Juliette Powell founded The Gathering Think Tank, an invitation-only forum. Powell’s clients include corporations, the U.N. and the U.S. Department of Justice.