Virtual reality (VR) and augmented reality (AR), favorites of science fiction, are manifesting today, backed by tech giants and pioneered by both art and commerce. But, says media expert Charlie Fink, they won’t enter the mainstream until “killer apps” emerge to make them user friendly. Despite early adopters, most people don’t understand VR and AR. When they do, a new virtual multiverse – and a big business opportunity – will take root. Fink and his expert contributors delve into XR’s tech, market forces, social impact and transformative power. He predicts these technologies will soon take you on a wild, revelatory ride into a “metaverse” of nonmaterial spaces. This is just the beginning, says Fink. Despite its typos, getAbstract recommends his compelling book to innovators, early adopters, investors, new-media mavens and the technologically curious. The book is interactive; download the Fink Metaverse app, and scan designated images with your smartphone to see videos or animations.
In this summary, you will learn
- How augmented reality (AR) and virtual reality (VR) differ;
- Why AR and VR offer moneymaking potential for innovative companies that can create killer apps; and
- How AR and VR – coupled with the “AR Cloud” – will transform reality and multiply the number of alternate realities a “billionfold.”
About the Author
As an executive at Disney, futurist, speaker and writer Charlie Fink originated the concept for The Lion King. As a columnist for Forbes, he focuses on AR and VR technologies and their deep integration with new media.