Summary of Co-Opportunity

Join Up for a Sustainable, Resilient, Prosperous World

Wiley, more...

Buy the book

Co-Opportunity book summary
Sustainable cooperation instead of competition? It’s possible, but you will make a living, not a killing.


6 Overall

7 Importance

6 Innovation

4 Style


Author John Grant wants to change the world, not so that he makes money and not because the planet’s going to flame out, but because it’s the right thing to do and he’ll have fun. He asserts that the Earth can sustain everyone: There’s sufficient water and energy, and people can grow enough food. But humans ruin everything rather than replenishing the ecosystems they need. Individual citizens must recognize their stake in the Earth and take altruistic responsibility for creating a better world. In the face of devastating climate change, Grant asks, how can the lessons of marketing transform consumers – who obsess over getting more stuff for less money – into citizens who are willing to do what’s necessary to avert disaster? Though his writing style is fragmentary and convoluted, his heart and his information are clearly in the right place. If you’re ready to be a part of the solution in a post-consumer society, getAbstract says this book is for you.

In this summary, you will learn

  • How to understand the link between consumerism and climate change
  • How to encourage greater participation in public policy
  • How capitalism based on speculative investment promotes a “race to the bottom.”


“Creating a Climate for Change”
Governments should protect the interests of citizens and, presumably, preside over creating a better world. However, short-term thinking about profits drives governmental policy. Meanwhile, joy, love and abundance don’t often arise in public discussions ...
Get the key points from this book in less than 10 minutes. Learn more about our products or log in

About the Author

John Grant, author of The Green Marketing Manifesto, is an innovator in sustainability marketing.

Comment on this summary

More on this topic

By the same author

Customers who read this summary also read

More by category