Author John Grant wants to change the world, not so that he makes money and not because the planet’s going to flame out, but because it’s the right thing to do and he’ll have fun. He asserts that the Earth can sustain everyone: There’s sufficient water and energy, and people can grow enough food. But humans ruin everything rather than replenishing the ecosystems they need. Individual citizens must recognize their stake in the Earth and take altruistic responsibility for creating a better world. In the face of devastating climate change, Grant asks, how can the lessons of marketing transform consumers – who obsess over getting more stuff for less money – into citizens who are willing to do what’s necessary to avert disaster? Though his writing style is fragmentary and convoluted, his heart and his information are clearly in the right place. If you’re ready to be a part of the solution in a post-consumer society, getAbstract says this book is for you.
In this summary, you will learn
- How to understand the link between consumerism and climate change,
- How to encourage greater participation in public policy, and
- How capitalism based on speculative investment promotes a “race to the bottom.”
About the Author
John Grant, author of The Green Marketing Manifesto, is an innovator in sustainability marketing.
Get the key points from this book in 10 minutes.
For your company
We help you build a culture of continuous learning.
Comment on this summary
By the same author
Customers who read this summary also read
Suhas Apte and Jagdish N. Sheth
University of Toronto Press, 2016
Joel K. Bourne Jr
W.W. Norton, 2015
Profile Books, 2017
Gernot Wagner and Martin L. Weitzman
Princeton UP, 2015