Summary of Ecological Intelligence
From the book ECOLOGICAL INTELLIGENCE: HOW KNOWING THE HIDDEN IMPACTS OF WHAT WE BUY CAN CHANGE EVERYTHING. Copyright © 2009 by Daniel Goleman. Published by Broadway Business, an imprint of the Crown Publishing Group, a division of Random House, Inc.
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The manufactured world has produced incredible variety, luxury and convenience, but at what cost to the environment and to human bodies? Emotional intelligence expert Daniel Goleman persuasively argues for “radical transparency” about environmental impact. He says that if people could see at a glance the harm that the products they buy wreak upon the earth and human health, they would make ecologically sounder choices. Goleman asserts that such transparency would add to the legions of eco-conscious consumers, help the environment and even boost corporate profits. Though it is not as tightly written as his previous books, getAbstract recommends this compelling, detailed work of advocacy for marketplace transparency. Goleman works hard to prove that it is an idea whose time has come.
In this summary, you will learn
- Why the ecological, biological and social impacts of common products matter;
- How to use “radical transparency” to teach shoppers the environmental consequences of their choices and
- How eco-impact information changes shopping behavior.
About the Author
Two-time Pulitzer Prize nominee Daniel Goleman wrote the bestsellers Primal Leadership, Emotional Intelligence and Social Intelligence, and covered science for The New York Times.