Review of Future Shock

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Rating

9 Overall

8 Applicability

10 Innovation

8 Style

Recommendation

The late Alvin Toffler (1928-2016) was the best-selling, ground-breaking author of The Third Wave, Powershift and The Adaptive Corporation. A social thinker, visiting professor at Cornell University and futurist, Toffler burst into the world’s consciousness in 1970 with this predictive tome. Toffler’s ability to take current trends, mix them with science, season them with research, and then produce social, financial and medical prognostication brought him fame, fortune and an audience in 50 nations. His writing is simple and easy to read, but it hits like a hammer. His convincing arguments changed how people thought about the future and elevated the level of discussion of trends and their impacts. Toffler introduced the idea that the average reader could easily comprehend upcoming megatrends that would shape the world. He showed audiences how large – and largely ignored – forces combine to make the future. He also introduced a new level of paranoia about people being unable to control the shape of the coming world.

About the Author

Alvin Toffler also wrote Powershift, The Third Wave, Previews and Premises, and The Adaptive Corporation. In all his books, works and speeches, he collaborated closely with his wife and colleague Heidi Toffler.

 

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