Summary of Green Gone Wrong

Dispatches from the Front Lines of Eco-Capitalism

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Green Gone Wrong book summary
Does buying green really promote a healthier, more just world?

Rating

7 Overall

7 Applicability

7 Innovation

6 Style

Recommendation

Since 2007’s documentary An Inconvenient Truth, people have tried to consume their way out of global warming by harnessing market forces that feature among the engines driving planetary destruction. Journalist Heather Rogers investigates the hype of buying green and finds the worst kind of greenwashing: USDA rules that rig the “organic” label in favor of factory farming; organic certification agencies – and governments – that ignore the wholesale destruction of “biodiverse” rainforest ecosystems in favor of “monoculture” croplands; a marketplace that cheats and destroys indigenous communities; and people who compete with machines for fuel. Rogers asks whether market forces can curtail carbon emissions and help people and the planet. getAbstract recommends her investigation to those who want to make sure their green investments are truly useful weapons against climate change.

In this summary, you will learn

  • How the market prices small organic operators out of farming despite growing demand for their products
  • How buying green can sometimes result in disastrous environmental and social consequences
  • Why market forces may not slow climate change
 

Summary

The US Conventional Food System
Organic farmers know it’s not easy being green. Despite commanding higher – sometimes by 500% – prices for their products, they barely hang on economically. The majority of small producers with a mortgage depend on “off-farm income” to make ends meet. With...
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About the Author

Journalist Heather Rogers also wrote Gone Tomorrow: The Hidden Life of Garbage.


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