Summary of Green Growth, Green Profit
How Green Transformation Boosts Business
Roland Berger Strategy Consultants GmbH © 2010
Reproduced with permission of Palgrave Macmillan
Find the “new green gold” in your company’s future.
Roland Berger Strategy Consultants produced this anthology, which likens the advent of green business to the Industrial Revolution. The comparison is apt. Just as transformative 19th-century innovations changed business, so, too, will green technologies alter industries, companies and societies for the environmental good. More important, as this series of essays explains, the green transformation is an opportunity for – not a threat to – businesses, if they can adapt to new imperatives. Despite the complexity of the subject matter – and an occasional editorial error – the book is surprisingly accessible to the lay reader, particularly given its effective charts and graphs. It offers on-the-ground perspectives from the countries and regions that are riding the green wave and from those that are just getting their feet wet. getAbstract finds this informative collection valuable to investors and executives who are leading the way to going green.
In this summary, you will learn
- What the “four megatrends” are that drive green growth,
- How environmental technologies will affect every industry and
- How nations promote green business.
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