Summary of Green Intentions

Creating a Green Value Stream to Compete and Win

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Green Intentions book summary
Going green can save the planet and your money. It is both practical and socially responsible.


8 Overall

8 Applicability

7 Innovation

8 Style


Companies that go green benefit from a wide range of competitive advantages, including long-term cost reduction and new commercial opportunities. Today, customers and employees expect – indeed, demand – that organizations improve their environmental practices. The best way to move ahead, according to Brett Wills in this hands-on book, is becoming “lean and green.” Wills guides you through the specific steps your firm must take to achieve environmental sustainability. Cleaning up the Earth will require real effort on the part of the business community. getAbstract thinks this manual gives you some helpful ideas on how to get started, and recommends it to executives and operations managers.

In this summary, you will learn

  • How going green boosts profit;
  • How to mitigate and even eliminate the seven main areas of waste in commercial operations; and
  • How to use the “green value stream” approach to achieve a “green state.”


Green Is Great
Sound environmental management practices can help protect the Earth from pollution and contamination. In 1987, activists and government leaders came together to create the Montreal Protocol, an agreement to eliminate CFCs – chlorofluorocarbon gases that deplete the ozone...
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About the Author

Brett Wills is a “lean and green” initiative expert with more than a decade of experience.

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