Summary of How to Transform Apocalypse Fatigue into Action on Global Warming

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How to Transform Apocalypse Fatigue into Action on Global Warming summary
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Rating

9 Overall

9 Applicability

8 Innovation

9 Style


Recommendation

Climate change can leave people feeling helpless and hopeless. Yet public engagement is crucial to solving the problem. TED speaker Per Espen Stoknes creatively weaves together findings from psychology and economics to show how addressing people’s mental barriers to climate action will help overcome their inertia. Whether you’re already a climate change activist or have succumbed to some of the “inner defenses” Stoknes identifies, getAbstract believes you’ll find his talk stimulating and relevant.

In this summary, you will learn

  • Why many people don’t discuss or actively prevent climate change, and
  • How to transform climate change inertia into climate-friendly behavior.
 

About the Speaker

Per Espen Stoknes directs the Center for Green Growth at the Norwegian Business School in Oslo.

 

Summary

Tackling global warming requires that people support climate-friendly policy and change their behaviors. Yet climate advocates’ dry statistics and doomsday scenarios aren’t engaging the public. Psychology and social science reveal “five inner defenses” people use to disengage from the problem. Transform each defense into a research-backed solution:


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