Summary of How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons

Looking for the article?
We have the summary! Get the key insights in just 5 minutes.

How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons summary
Start getting smarter:
or see our plans


8 Overall

8 Applicability

8 Innovation

8 Style


Ever since its founding in 2009, Uber has personified the best and the worst of the on-demand economy. As independent contractors, Uber drivers are technically their own bosses. Still, Uber’s algorithms sneakily shape their workdays. New York Times reporter Noam Scheiber reveals how the ride-sharing service uses behavioral psychology to keep drivers chasing the next trip. getAbstract believes his essential report offers a glimpse into the near future of work, when companies may have more control over workers.

In this summary, you will learn

  • How Uber leverages psychological tricks to nudge drivers to pick up more customers,
  • What moral and legal implications these tricks have, and
  • How Uber’s approach to influencing its workers may become more common as the on-demand economy grows.

About the Author

Noam Scheiber is a New York Times reporter who covers workplace concerns. He wrote about economic policy for 15 years at the New Republic.



Like other gig economy platforms such as Lyft and Postmates, Uber uses psychological tricks to keep its drivers on the road. As independent contractors, drivers don’t have employee protections to prevent the company from exploiting its power.

Comment on this summary

More on this topic

Customers who read this summary also read

More by category