Summary of Inside Apple

How America's Most Admired – and Secretive – Company Really Works

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Inside Apple book summary
How Apple became “insanely great” by breaking all the rules – and what’s in store for it now.

Rating

8 Overall

7 Importance

9 Innovation

9 Style

Recommendation

As English essayist Walter Bagehot once cautioned the British monarchy, it is dangerous to “let daylight in upon the magic.” Apple co-founder Steve Jobs and his small, loyal band of executives applied this concept with a vengeance. But in the wake of Jobs’s death, more of Apple’s business methods are coming to light – and they’re the polar opposite of what you’d learn in management school. Contrary to current business trends toward transparency and flatter hierarchies, Apple has fiercely encouraged secretiveness, silos and a start-up mentality, even though it is the most profitable company on Earth. Fortune senior editor Adam Lashinsky explains how it all works. By the time he’s finished, you’ll probably still want to buy Apple products, but you may not want to work for the firm. Even if you’re not fascinated by the machinations of the corporate world, getAbstract thinks you’ll find this page-turner highly entertaining. It will leave you wondering how the world’s leading device maker will fare, now that its legendary creator has left it to its – well, to its own devices.

In this summary, you will learn

  • How Apple’s business methods differ from those of traditional firms
  • What could be in store for Apple in its post-Steve Jobs existence
 

Summary

A Company in His Own Image
Apple co-founder Steve Jobs died on October 5, 2011, after years of battling cancer. His death brought an outpouring of grief and countless tributes. It prompted fresh looks at Apple’s business methods, most of which remained secret over the years. Jobs’s firm...
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About the Author

Adam Lashinsky writes for Fortune magazine, where he is a senior editor.


Comment on this summary

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    Handi Priono 3 years ago
    Very Good
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    Olga Ayala 4 years ago
    no doubht apple is this company thanks to Steve jobs
  • Avatar
    Christine Roux 4 years ago
    Thank you very much, a concise summary.

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    Gennady Kuznetsov 4 years ago
    Very good
  • Avatar
    Roger Bösch Test 4 years ago
    Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old
  • Avatar
    Roger Bösch Test 4 years ago
    This is good book.
  • Avatar
    Venkat N 4 years ago
    Excellent and a very clear summary!

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