Summary of The Brain Sell

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The Brain Sell book summary


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Cognitive neuroscience’s great leap forward brought marketers in its wake. Noninvasive neuroimagers like MRI scanners and EEG machines show the inner workings of the human brain as never before. Businesses use this information to develop marketing campaigns that manipulate your subconscious. However, most people are not aware of, nor do they consent to, this type of mind manipulation. Dr. David Lewis, co-founder of Mindlab International, describes the latest discoveries in brain science and how advertisers exploit them. His goal to cover every aspect of this subject is noble and ambitious, but it leads to some cumbersome reading in places. Lewis’s new and illuminating ideas will reward your persistence. getAbstract recommends his insights and overview to consumers and advertisers seeking conscious awareness of purchasing habits and patterns.

In this summary, you will learn

  • How the latest advances in cognitive neuroscience affect you,
  • How marketers exploit mind sciences to influence shoppers’ behavior and
  • How consumers can become more aware of subliminal marketing tactics.

About the Author

Dr. David Lewis, the “father of neuromarketing,” co-founded the research firm Mindlab International, and wrote several books, including The Soul of the New Consumer and Impulse.



As the 20th century dawned, advertisers looked to psychology to influence consumers. By the end of the First World War, the popularity of Sigmund Freud and psychoanalysis convinced advertisers of the necessity of appealing to people’s emotions.

Edward Bernays...

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    Consumer Behavior
    If you could see into your customers' thoughts, how much more could you sell? Learn how you can motivate today's shoppers.

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