To succeed in business, you don’t have to wish upon a star. Just pick up Bill Capodagli and Lynn Jackson’s book describing the ten key success secrets of the Disney Company. The secrets derive from four basic tenets: dream, believe, dare and do. The authors show how these principles led to Walt Disney’s success, and how other companies can use them. They include a Disney history to illustrate how the company has applied its principles from films to video to theme parks - including how Disney has learned from its problems and failures. They provide examples of how other companies have applied the Disney Way. getabstract recommends this excellent book to anyone with an interest in business strategy or marketing. While the principles it outlines may be familiar, Capodagli and Jackson demonstrate in an original way just how these principles can contribute to success beyond the Magic Kingdom.
In this summary, you will learn
- What Disney’s four principles are;
- How to incorporate them in your organization;
- How to encourage your employees to “dream”; and
- How to make your teams as cohesive as the Seven Dwarfs.
About the Authors
Bill Capodagli is the managing partner of Capodagli Jackson Consulting. He has been a manager at several top consulting firms as well as a graduate-level teacher. As a popular speaker at national and international conferences, he has taught audiences the "dream, believe, dare, do" business model. Lynn Jackson is partner at Capodagli Jackson Consulting, and has graduate degrees in organizational development and counseling. Together, Capodagli and Jackson have spent nearly three thousand hours benchmarking the Disney organization. They have trained more than 7,000 people in "dream, believe, dare, and do" methods.
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