Dan Steinbock gives you a riveting look at one of the most important companies of our time in an elegant, storytelling style. His text is rich in detail and seems to capture every conceivable perspective on every possible event in Nokia’s 140-year-old history. Writing almost at the level of a fictional narrative, Steinbock adroitly takes you through the company’s highs, lows and pivotal moments from its origins in the timber industry in the 1860s and the merger in the 1960s that first gave it an electronics division, to the suicide of its influential CEO in the 1980s. It’s all here, along with Nokia’s strategies and values. getabstract.com recommends this book to anyone who relishes well-written corporate adventures or who harbors a certain curiosity about events inside influential companies (or about corporate thought in Finland, for that matter).
In this summary, you will learn
- How Nokia’s origins can be traced back to the 1860s;
- How Kari Kairamo transformed Nokia from a pulp, paper and chemicals producer to an international technology leader;
- How Nokia’s clear strategy to capture markets abroad boils down to five principles; and
- In what four phases of the mobile communication business the company triumphed.
About the Author
Dan Steinbock is an affiliate researcher at the Columbia Business School Institute for Tele-Information (CITI) and a visiting virtual professor at the Helsinki School of Economics and Business Administration. He is the author of The Birth of Internet Marketing Communications and Triumph and Erosion in the American Media and Entertainment Industries. He lives in New York City and Helsinki.