Summary of The Starbucks Experience

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Rating

6 Overall

7 Applicability

5 Innovation

6 Style


Recommendation

Starbucks executives claim that the company's customer-friendly, socially responsible policies amount to a new business model, and author Joseph A. Michelli generally agrees. Certainly the company has been innovative and wildly successful. Unfortunately, Michelli's decaffeinated, artificially sweetened account of Starbuck's retailing prowess often reads as though the writer is giving a boost to the company's PR department – and the book cover design doesn't help, with its Starbucks signature colors, logo (dutifully trademarked, as is every mention of every cup of Frappucino) and inset of the brown, corrugated paper the company uses for cupholders. Some of Michelli's examples of Starbucks' caring policies are banal – opening early or providing a free cup of tea are not major innovations, nor are they transferable examples. Yet the book usefully illustrates how far good service and community relations can go. Each chapter provides a readers' guide and sidebars about how to apply Starbucks principles to your business. getAbstract recommends sipping it for applicable tips and interesting stories.

In this summary, you will learn

  • How Starbucks built a global brand;
  • How five key management and service principles contributed to its success; and
  • Why Starbucks emphasizes social responsibility and environmentalism.
 

About the Author

Joseph A. Michelli is the founder of a training, consulting and keynote presentation company. He hosts a daily radio show in Colorado.

 

Summary

More than Free Refills
In 1971, Starbucks Coffee, Tea and Spice opened in Seattle, where it attracted customers by giving them more than the usual free refill on a 50-cent cup of burnt coffee. Unlike other chains, it offered high-quality beans, careful preparation, attractive store and...

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