Summary of Confronting Reality
Copyright © 2004 by Larry Bossidy, LLC, & Ram Charan
Used by arrangement with Crown Business, an imprint of Random House, Inc.
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Authors Larry Bossidy and Ram Charan start with what you know: the business world has dramatically, irrevocably changed. Companies confront the new reality of globalization, free capital flows and powerhouse retailers. The book’s strength lies in its relentless insistence on a basic fact that business leaders know but have apparently been trying to deny: you must see the economic world as it really is. This is not new. You know the ground has shifted, but have you figured out everything that you need to do now? Most of today’s business models describe how companies made money in the past - but survival now requires more than a model based on the old economy. You need that elusive, intuitive attribute Bossidy and Charan call "business savvy." Even if they can’t quite seem to nail down a precise definition, their case studies illustrate how this super sense works, and why you need it. getAbstract recommends their book to managers and executives who want to learn how to rethink their businesses in today’s environment.
In this summary, you will learn
- How the modern business environment has changed permanently;
- Why you must face the reality of change;
- How to avoid the six habits of denial; and
- Why your business plan should balance your company’s internal capability and financial goals against the shifts of the external environment.
About the Authors
Larry Bossidy is the retired chairman of the board and CEO of Honeywell International. He and Ram Charan, DBA, also co-authored Execution: The Discipline of Getting Things Done. Charan is a consultant, public speaker and author. His books include What the CEO Wants You to Know, The Leadership Pipeline and Boards at Work.