When you hire a corporate biographer, the result should be thorough, imbued with inside knowledge and, perhaps, a bit flattering. And so is this book, which was commissioned by Corning in conjunction with the firm’s sesquicentennial celebration. As the title suggests, the focus of the book is on the innovational nature of the company and how Corning has capitalized on its creativity through flexible strategic responses to changing market demands. Although the corporate origins of the book cast doubts on its objectivity, getAbstract.com recommends Corning and the Craft of Innovation as an interesting case study in the management of a company that lives and dies with innovation.
In this summary, you will learn
- The history of Corning Inc. from its inception in 1851 to the present day;
- How product innovation and research and development fueled Corning’s growth, and
- Strategic and management guidelines for instilling and profiting from corporate creativity.
About the Authors
Margaret B. W. Graham is the founder of The Winthrop Group, a company that assists corporations, foundations and other organizations in documenting and using their experience. Currently, she is a visiting professor of management at McGill University in Quebec. Alec T. Shuldiner is a member of the Winthrop Group.