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Crush It!

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Crush It!

Why NOW Is the Time to Cash In on Your Passion


15 min read
10 take-aways
Audio & text

What's inside?

Gary Vaynerchuk became a cybercelebrity with his kooky wine blog, and he believes you, too, can live your dream online.

Editorial Rating



  • Well Structured
  • Overview
  • Engaging


Although many people advise against turning your hobby into your day job, Gary Vaynerchuk, an Internet and business phenomenon, vehemently disagrees. He boldly promotes quitting your job to pursue a profession that is your passion. An immigrant from Belarus, Vaynerchuk rose to fame in his mid-30s because of Wine Library TV, the popular, highly publicized video blog he started in 2006. Through his imaginative Internet Webcasts, Vaynerchuk has made himself a leading authority on wines and a respected expert on online brand development and marketing. His style is unpretentious, a welcome change from the reserved mien of tuxedoed wine critics. Vaynerchuk provides step-by-step explanations on how to create a personal brand and promote it using social media such as Facebook and Twitter. Although the advice is overly simplistic – Vaynerchuk somewhat naively assumes anyone can emulate his success – and the topic is well-worn, getAbstract appreciates Vaynerchuk’s sincere advice and recommends his clear, lively book to new entrepreneurs and others who want an introduction to the world of social media.


What’s Your Passion?

If you have a passion such as cooking, playing the flute or skydiving, quit your day job. Using social media and Internet networking to establish and profit from a strong personal brand, you can transform your passion into your career, and earn a good living in the process. Of course, this takes determination and knowing which steps to take. You’ll have to work around the clock, but you’ll have fun doing it. What you don’t need, however, is a lot of money. Today, people spend much of their time online on Web sites such as Facebook, Flickr, Twitter and YouTube. These applications attract huge audiences, which translates into advertising revenues for you. When people seek access to your knowledge, advertisers will pay you to get a share of your followers’ attention.

The subject of your passion doesn’t matter. Say it’s worms. Create a video blog in which you inform your audience of everything they would ever want to know about worms. You’ll find that fishermen and other worm lovers will become loyal fans of your blog. Companies that manufacture fishing rods and fishing equipment will want to advertise on your Webcast.

“Word-of-Mouth on Steroids...

About the Author

Gary Vaynerchuk is the founder of Wine Library TV, a popular video blog. He publishes articles, blogs and Web sites about online marketing.

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    A. E. 7 years ago
    Just bought his new book #askgaryvee its awesome i highly recommend it
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    M. M. 1 decade ago
    Al least Creating a facebook profile is a must to promote my business or activities, that's right!!
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    J. D. 1 decade ago
    Awesome Book by Awesome author. Good reason why it was/is a NY TImes bestseller