Summary of Crushing It!

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  • Well Structured
  • Applicable
  • Inspiring


Wine connoisseur and entrepreneur Gary Vaynerchuk took to the Internet and social media early on, using it to connect with customers personally, regardless of where they lived. That’s how he built his family’s liquor business from $4 million in annual sales to $60 million – and built his media business to $150 million. Here, Vaynerchuk expands on his 2009 bestseller Crush It!, in which he predicted the pervasiveness of today’s social media. He explains how – given ambition and the will to work incredibly hard – you can build your “personal brand” online and succeed on a grand scale doing what you love. Vaynerchuk intersperses his updated advice with success stories from those who’ve followed his lessons. Though his language remains casual and rough and his message harsh, Vaynerchuk is scrupulously honest. Anyone willing to embrace the hard truth about what it takes to succeed as a digital entrepreneur will benefit from his common sense and hard-nosed advice.

About the Author

Gary Vaynerchuk used social media to build his father’s small New Jersey liquor store into a $150 million juggernaut. He ranks among the world’s foremost online influencers. To learn more about platform-building steps, such as “How to Network on Instagram Direct Message,” visit



Building Your “Personal Brand”

Anyone, including you, can build a personal brand on social media and exert enough influence to earn a good – and possibly fantastic – living doing what you love. People spend almost as much time on YouTube today as they do on TV, and they upload billions of photos to Snapchat every day. Even part-time posting – just two posts a week to 10,000 followers – can generate nearly $20,000 a year. You might earn millions if you have the dedication.

Creating your personal brand opens countless channels you can use to talk about any topic that inspires you – while you get paid for it. But it won’t come easily. First you must identify and use your skills. Making lots of money requires working nonstop. You can’t copy anyone; you must find your own path and use the principles of personal brand-building to build a following.

You don’t have to make millions to “crush it”; you crush it when you get to do what you love and earn the living you want while doing it. For example, while Amy Schmittauer was working to become a lawyer...

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    Marius Schober 6 months ago
    I’d rather focus my energy on building an unbeatable product rather than wasting my energy on toxic social media platforms. Would be great to have a brand with its own brand ambassador acting the Gary way.