Imagine a guidebook that helps you navigate the uncharted lands of strange cultures or, at least, cultures that seem strange to you. Author Brooks Peterson is less concerned with social advice than he is with explaining how to manage broad cultural differences and avoid cultural egocentrism. While he soundly reviews measures of cultural differences, such as cultural scales, he avoids delving into complex, abstract theories with little practical application. His clearly written book treats all cultures objectively, covering broad tendencies without venturing into cultural generalities. He alerts you to the nuances of other cultures and your own. getAbstract strongly recommends this book to anyone who interacts with the values of other cultures on a regular basis - and, these days, that’s just about everybody.
About the Author
As founder of Across Cultures Inc., an international consulting firm serving global business, Brooks Peterson is the creator of a variety of tools designed to assist business leaders focused on the global marketplace. Peterson is an experienced cross-cultural trainer. He developed the widely used "Peterson Cultural Style Indicator."
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