Summary of Design a Better Business

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

Design a Better Business book summary
Start getting smarter:
or see our plans


8 Overall

9 Applicability

7 Innovation

8 Style


This quirky ode to product and process design offers pages of illustrations and sketches that enliven the text. Design experts Patrick van der Pijl, Justin Lokitz and Lisa Kay Solomon use their book’s layout to underscore their thesis about the flexibility of product and process design. Patient readers will find case vignettes, examples, advice, and a seven-step design progression through product and process development. getAbstract recommends this lively compendium to experienced product and process designers and to anyone seeking a design system reference tool.

In this summary, you will learn

  • How the “design process” can improve all aspects of your business, including strategy, product creation and execution; and
  • What seven steps you should take to design, test and validate systems and products.

About the Authors

Patrick van der Pijl and Justin Lokitz lead organizations focused on helping firms in their design process. Lisa Kay Solomon teaches design at two universities in California.



The “Design Journey”

Design means strategizing and taking deliberate steps to engineer change in your organization and position it for success in an unpredictable world. The design approach offers a way of addressing the increasing uncertainty organizations face worldwide and preparing for the future. Your company can build a better business and a better organization by working through the steps and stages of design.

More on this topic

By the same authors

Moments of Impact

Customers who read this summary also read

Lean UX
Design Thinking at Work
Creative Genius
Social Startup Success
Burn the Business Plan

Related Channels

Comment on this summary