The heartbeat of Apple’s success is deep reverence for design. The late CEO Steve Jobs had a vision for Apple that included using design to create “insanely great” products to wow customers and provide an exceptional user experience. That’s why people wait in line for days to be the first to own the newest iPhone or iPad. It’s also why the company is a runaway financial success. LUNAR president and designer John Edson examines the seven design precepts underlying Apple’s success and explains how to apply them to your business. Edson regales readers with first-hand experiences and provides an inside look into Apple. If Apple were to design a book, it would look like this beautiful volume, with its clean white cover, glossy stock and elegant typeface. getAbstract believes designers and business managers should embrace and learn from Edson’s report on Apple’s successful devotion to design.
About the Author
John Edson, president of the design company LUNAR, was on the design team for Apple’s first laptop and is a guest contributor to the Fast Company blog.
Comment on this summary
9 years agoGood design is so much more important today than 10 years ago.
9 years agoGood book