Neuroscientist Beau Lotto offers a mind-bending tour of the senses and perception. He says that the world you perceive through your sight and other senses isn’t the real world. In fact, you have no access to that world. What you perceive is an interpretation of reality, an elaborate production your brain stages for your mind’s eye. This picture is useful because it prioritizes survival above all other concerns. The brain’s obsession with survival can be an obstacle to creativity; your mind generates unease when you encounter the unknown. Lotto shows how learning to get comfortable with discomfort sparks innovative thinking. His thesis is fun to read, full of disorienting concepts and illuminating examples. Potential innovators in business, science, education or the arts will enjoy his novel view of creativity.
About the Author
Beau Lotto is professor of neuroscience at the University of London and a visiting scholar at New York University. His research focuses on the biological, computational and psychological mechanisms of perception.
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