While the rating tells you how good a book is according to our two core criteria, it says nothing about its particular defining features. Therefore, we use a set of 20 qualities to characterize each book by its strengths:
Applicable – You’ll get advice that can be directly applied in the workplace or in everyday situations.
Analytical – You’ll understand the inner workings of the subject matter.
Background – You’ll get contextual knowledge as a frame for informed action or analysis.
Bold – You’ll find arguments that may break with predominant views.
Comprehensive – You’ll find every aspect of the subject matter covered.
Concrete Examples – You’ll get practical advice illustrated with examples of real-world applications or anecdotes.
Controversial – You’ll be confronted with strongly debated opinions.
Eloquent – You’ll enjoy a masterfully written or presented text.
Engaging – You’ll read or watch this all the way through the end.
Eye opening – You’ll be offered highly surprising insights.
For beginners – You’ll find this to be a good primer if you’re a learner with little or no prior experience/knowledge.
For experts – You’ll get the higher-level knowledge/instructions you need as an expert.
Hot Topic – You’ll find yourself in the middle of a highly debated issue.
Innovative – You can expect some truly fresh ideas and insights on brand-new products or trends.
Insider’s take – You’ll have the privilege of learning from someone who knows her or his topic inside-out.
Inspiring – You’ll want to put into practice what you’ve read immediately.
Overview – You’ll get a broad treatment of the subject matter, mentioning all its major aspects.
Scientific – You’ll get facts and figures grounded in scientific research.
Visionary – You’ll get a glimpse of the future and what it might mean for you.
Well structured – You’ll find this to be particularly well organized to support its reception or application.
Neuroscientist Beau Lotto offers a mind-bending tour of the senses and perception. He says that the world you perceive through your sight and other senses isn’t the real world. In fact, you have no access to that world. What you perceive is an interpretation of reality, an elaborate production your brain stages for your mind’s eye. This picture is useful because it prioritizes survival above all other concerns. The brain’s obsession with survival can be an obstacle to creativity; your mind generates unease when you encounter the unknown. Lotto shows how learning to get comfortable with discomfort sparks innovative thinking. His thesis is fun to read, full of disorienting concepts and illuminating examples. Potential innovators in business, science, education or the arts will enjoy his novel view of creativity.
About the Author
Beau Lotto is professor of neuroscience at the University of London and a visiting scholar at New York University. His research focuses on the biological, computational and psychological mechanisms of perception.