Summary of Digital Adoption in the Insurance Sector

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Digital Adoption in the Insurance Sector summary
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  • Innovative


For all the advertising slogans touting their benevolent intentions, insurers find it difficult to break through the skepticism of a wary public. Smartphones, Fitbits and Facebook accounts present the latest challenge, creating terabytes of risk data that savvy insurers could analyze and model. But will people let the insurance industry use this information? That’s a question that this cogent report by the Economist Intelligence Unit raises but never quite answers. Nonetheless, getAbstract recommends this timely study to policyholders and insurance executives.

About the Author

The Economist Intelligence Unit is an independent research and analysis organization.



In the 20th century, door-to-door salesmen sold insurance. Today, the insurance industry, like most sectors, must adapt its business model to new technologies. But many insurers are slow to change. A 2013 survey found that only 43% could offer online quotes, and just 23% could handle claims digitally. Yet some insurers are embracing innovation:

  • British insurer Aviva has launched the “InsuranceTech MeetUp Group” that allows insurance experts to swap ideas with developers, designers and entrepreneurs.
  • In collaboration with Google, the AXA Group’s brand appears in Ingress, a popular...

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