Review of Digital Transformation

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Rating

8

Qualities

  • Analytical
  • Eye Opening
  • For Experts

Review

Visionary Silicon Valley entrepreneur Thomas M. Siebel presents an engaging manual for corporate executives on how to digitally transform their companies. He describes the pivotal factors involved in a digital transformation and – miraculously – never bogs the reader down in technical details. Siebel provides a solid overview of today’s societal shift, gives business leaders an outline for starting their firms’ digital transformation and offers a roadmap for them to follow.

About the Author

Thomas M. Siebel is the founder, chairman and CEO of C3.ai, an enterprise AI software provider. In the 1980s, he worked at Oracle and, in 1993, he pioneered the customer relationship management (CRM) category when he founded the leading enterprise software firm Siebel Systems, which merged with Oracle in 2006. 

 

A mass extinction of corporations is taking place, and many new kinds of companies are preparing to replace them.

Visionary Silicon Valley entrepreneur Thomas M. Siebel first cites Charles Darwin’s theory of evolution, which proposes that changes take place incrementally over time. However, Siebel aligns more with evolutionary biologist and paleontologist Stephen Jay Gould’s different take. Gould’s theory of punctuated equilibrium sees evolution as a series of rapid bursts of change.

The business world goes through a process similar to punctuated equilibrium, Siebel says. Because of the speed of evolutionary changes, many species go extinct; the parallel holds true for businesses. When rapid changes occur in an industry, companies disappear. Out of these changes, he explains, new organizations arise to take the place of old ones. With punctuated equilibrium in mind, Siebel advises companies not to focus so much on “evolutionary growth” but rather to heed “revolutionary changes.” He empathizes that legacy businesses “find it difficult to engineer radical new processes because they rely so heavily on current ones.”


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